I get asked quite a lot ‘which is my favourite brand?’ and hand on heart I love all the brands I have in the store. I don’t think I could have a brand in the store that I didn’t believe in.
When I am looking at a brand I look for quality, style, colour and design. If these all meet up to the standards I want to maintain in store then I am happy to stock the brand. I don’t think of my own personal tastes I look at collections visualising how it will look in the store, the wearability and of course there has to be a wow factor in their somewhere.
With buying about to start for Autumn/Winter 2020 I wait with anticipation what the brands have to offer.